Connecting with Consumers

Chairperson: 

Fridrik Larsen

CEO
LarsEn Energy Branding
Session Location / Room: 
Summit Room 2
This Session is part of the following track: 
Tue 15 Nov 14:00 to 14:10

Session Introduction - Connecting with Consumers

The greatest challenge in creating value for consumers is to connect and communicate with them in a meaningful way. Brands that will be welcomed in the smart home are first in line to provide new consumer services. Branding is not about a logo or the "look and feel", it is about starting a real conversation and listening to consumers.

Tue 15 Nov 14:10 to 14:30
Speakers: 

Roberta Bigliani

Research Director
IDC Energy Insights

Vice President and Global Head, Utilities Business Unit
Tata Consultancy Services

Emerging Value Ecosystem & Utility Transformation - An exclusive research by TCS & IDC

  • The viewpoints of the leading utilities about new opportunities in the confluence of energy technologies and digitalization
  • The new role Utilities are aspiring to play in the emerging world
  • The key strategies Utilities are adopting to succeed in the digital economy.
Tue 15 Nov 14:30 to 14:50
Speakers: 

Iuliana Calin

Director
Smart Grid Canada

Engaging the New Energy Consumer in Canada

  • New energy partnerships are starting to be the norm in response to progressive smart grid policy and the rise of the active, energy-conscious users.
  • These partnerships are symbiotic. By diversifying their offer through integrated energy solutions (storage, solar, micro-grids, virtual power plants), utilities respond to customers's needs of more choice and grid-independence. 
  • By offering unique energy partnerships to utilities, Nest Labs, an Internet of Things leader in the connected home, is revolutionizing customer engagement in North-America
Tue 15 Nov 14:50 to 15:10
Speakers: 

Paul Jan Jacobs

Leader E-Mobility Domain
Eneco

Customers here we come! - EV Carmakers and Utilities join forces

  • Electric vehicles are here to stay and will speed up the need for renewable energy. The question isn’t any more if, but how fast the adoption will take place towards 2025.
  • The mass introduction of electric cars and connected mobility changes customer drivers and offer total new business perspectives to both carmakers and utilities. Collaboration will take place by value networking.
  • Eneco’s e-Mobility strategy to embrace the electric mobility future alongside with carmakers, mobility providers, IT and utilities introducing outstanding new services to meet customer needs in the future. 
Tue 15 Nov 15:10 to 15:30
Speakers: 

Florian Frömberg

Industry Principal Utilities
SAP

Critical Dimensions for Customer Engagement in Utilities in 2020

  • The importance of integrated platforms to secure a wide range of services are positioned to each and every customer or prospect
  • Understand how the very latest standard of utilities customer engagement can always be available at your organization
  • The importance of digital engagement, energy insights and variety of complementary services and offers to the success of Energy Retail in a world of SmartGrids 
Tue 15 Nov 15:30 to 16:00

Afternoon Coffee Break

Tue 15 Nov 16:00 to 16:15
Speakers: 

President
European Smart Metering Industry Group (ESMIG Association)

The future generation of energy consumers

  •       Energy and Customer trends
  •       Role of the Digitalization in new Customer Services
  •       Example of advanced innovative projects
  •       Top recommendations
Tue 15 Nov 16:15 to 16:30
Speakers: 

Head of Communications Iberia
ENEL

The process of repositioning the Grupo ENEL brand

  • Reasons to take on this project and fundamental elements during the long phase of analysis and design
  • The selection of the Open Power concept: motivations and essential content
  • The complex development and implementation process of the new brand: obstacles and advantages
Tue 15 Nov 16:30 to 16:40
Speakers: 

Oscar Prats

CEO
OgilvyOne EMEA

Customer Centricity in the Age of Disruptors

  • Airbnb is now the largest accommodation provider in the world - overtaking Hilton and Marriott. Uber is valued at over $60billion - more than UPS and United Airlines. Disruptors are impacting every industry.
  • What are the consumer trends that are priming the market for disruption? What are the commonalities that Disruptors apply when building their brands and the intimate connections with their customers?
  • Most importantly, what can we learn from them, what marketing strategies and tactics can we use to preserve and renew the legacy of your longstanding brands and our business? What can we do to accelerate and leverage the opportunities that customer-centric digital marketing offers?
Tue 15 Nov 16:40 to 17:30
Speakers: 

Iuliana Calin

Director
Smart Grid Canada

Head of Communications Iberia
ENEL

Oscar Prats

CEO
OgilvyOne EMEA

Sabine Schmittwilken

Head of Global Brand Management
innogy

Panel: The power of branding – standing out from the crowded utilities market

Branding is getting more and more important for utilities. What are proven strategies to connect utilities brands with consumers? And how much does branding actually matter?

Moderator: 

Fridrik Larsen

CEO
LarsEn Energy Branding
 
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