The greatest challenge in creating value for consumers is to connect and communicate with them in a meaningful way. Brands that will be welcomed in the smart home are first in line to provide new consumer services. Branding is not about a logo or the "look and feel", it is about starting a real conversation and listening to consumers.
New energy partnerships are starting to be the norm in response to progressive smart grid policy and the rise of the active, energy-conscious users.
These partnerships are symbiotic. By diversifying their offer through integrated energy solutions (storage, solar, micro-grids, virtual power plants), utilities respond to customers's needs of more choice and grid-independence.
By offering unique energy partnerships to utilities, Nest Labs, an Internet of Things leader in the connected home, is revolutionizing customer engagement in North-America
Customers here we come! - EV Carmakers and Utilities join forces
Electric vehicles are here to stay and will speed up the need for renewable energy. The question isn’t any more if, but how fast the adoption will take place towards 2025.
The mass introduction of electric cars and connected mobility changes customer drivers and offer total new business perspectives to both carmakers and utilities. Collaboration will take place by value networking.
Eneco’s e-Mobility strategy to embrace the electric mobility future alongside with carmakers, mobility providers, IT and utilities introducing outstanding new services to meet customer needs in the future.
Airbnb is now the largest accommodation provider in the world - overtaking Hilton and Marriott. Uber is valued at over $60billion - more than UPS and United Airlines. Disruptors are impacting every industry.
What are the consumer trends that are priming the market for disruption? What are the commonalities that Disruptors apply when building their brands and the intimate connections with their customers?
Most importantly, what can we learn from them, what marketing strategies and tactics can we use to preserve and renew the legacy of your longstanding brands and our business? What can we do to accelerate and leverage the opportunities that customer-centric digital marketing offers?