Panel: The power of branding – standing out from the crowded utilities market

Panel: The power of branding – standing out from the crowded utilities market

Presentation Date: 
Tue 15 Nov 16:40 to 17:30
Description: 

Branding is getting more and more important for utilities. What are proven strategies to connect utilities brands with consumers? And how much does branding actually matter?

Presented in Session: 
Moderator: 

Fridrik Larsen

Fridrik Larsen

CEO

LarsEn Energy Branding

Dr. Fridrik Larsen is the CEO of LarsEn Energy Branding. LarsEn consults electricity retailers to brand their products and/or...

Speakers: 

Iuliana Calin

Iuliana Calin

Director

Smart Grid Canada

Iuliana Calin is a leader passionate about how industries adapt to innovation and change. She has over 17...

Alberto Fernandez Torres

Head of Communications Iberia

ENEL

Alberto Fernández Torres (Madrid, 1955). Bachelor's Degree in Economic Science from the Complutense University of Madrid and a...

Oscar Prats

Oscar Prats

CEO

OgilvyOne EMEA

Oscar joined Ogilvy to launch O&M Dataconsult, the pioneer database marketing arm of OgilvyOne. Then, under his lead,...

Sabine Schmittwilken

Sabine Schmittwilken

Head of Global Brand Management

innogy

 
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