The process of repositioning the Grupo ENEL brand

The process of repositioning the Grupo ENEL brand

Presentation Date: 
Tue 15 Nov 16:15 to 16:30
Description: 
  • Reasons to take on this project and fundamental elements during the long phase of analysis and design
  • The selection of the Open Power concept: motivations and essential content
  • The complex development and implementation process of the new brand: obstacles and advantages
Presented in Session: 
Speakers: 

Alberto Fernandez Torres

Head of Communications Iberia

ENEL

Alberto Fernández Torres (Madrid, 1955). Bachelor's Degree in Economic Science from the Complutense University of Madrid and a...

 
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