How to Design a Retail Market in Flux

Chairperson: 

Executive Director
Smart Energy Demand Coalition
Session Location / Room: 
Summit Room 2
This Session is part of the following track: 
Wed 16 Nov 09:00 to 09:10

Session Introduction - How to Design a Retail Market in Flux

This session will be looking at regulation, taking a system perspective. Clear is that the retail market is going to look different: New services, new technologies from solar self-generation over batteries and electric vehicles to IoT-driven appliances, new customer interaction, energy flowing bottom up as much as it flows top-down. Not only the activities will change, also the values. The notion of stable kWh prices as the only determinant (alongside grid charges and taxes) will no longer hold. Unless you buy hedging, power prices will be zero at times, but could be significant at scarcity moments.

 

Wed 16 Nov 09:10 to 09:30
Speakers: 

Frederic Gastaldo

Co-Founder and CEO
Swisscom Energy Solutions AG

Lessons Learned for a New Market Design from the Telecommunications Industry

Drawing a parallel between the Energy and the Telecommunications Industries, this presentation will show that disruption is in effect unstoppable, and that a new market design requires the creation of an incentivizing environment from the Regulator.

Finally, we’ll see how the OTT tiko is the result of the successful transformation of the Telecommunications Industry, and what it took for it to now bring innovation to the Energy actors.

Wed 16 Nov 09:30 to 09:50
Speakers: 

Ben Hill

Vice President Sales, Europe Middle East & Africa
Tesla

Transition of retail market to energy solutions market

  • End-customers will become (fully) exposed to real-time price of their energy consumption
  • Technology allows them to optimize consumption and to earn money from behind the meter flexibility
  • Role of retailer changes towards an energy solution provider; new competitors will emerge
Wed 16 Nov 09:50 to 10:10
Speakers: 

Varena Junge

Business Development Manager
LichtBlick SE

The perspective of an innovative retailer: “Enabling consumer participation in energy markets”

  • Transformation of an energy retail business into an IT-driven company
  • Enabling consumer participation in new markets
  • Integration of decentralized energy resources (DERs) with our IT-platform SchwarmDirigent®
Wed 16 Nov 10:10 to 10:30
Speakers: 

Erwin van Laethem

Business Lead of strategic partnerships in IoT
REstore

IoT in Practice: Advanced Demand Response for B2C

  • Show concrete implementation of business-sensible, IoT-based demand response
  • How advanced IoT connectivity in combination with advanced "DR 2.0" technology creates compelling business cases for end-customers
  • How this gives opportunity for customer engagement and additional services
Wed 16 Nov 10:30 to 11:00

Morning Coffee Break

Wed 16 Nov 11:00 to 11:15
Speakers: 

Marcus Merkel

Senior Advisor to the Board of Management
EWE NETZ

Challenges and future roles of DSOs in a decentralized electricity system

  • Energy transition and digitization – DSOs have to address challenges & co-design the energy system evolution
  • The need to evolve toolboxes, roles and responsibilities in a flux
  • The next big demonstration step lead by EWE: the enera project in northern Germany
Wed 16 Nov 11:15 to 11:30
Speakers: 

Signe Horn Rosted

Head of Department - Retail Market Development
Energinet.dk

The Danish Retail Market Reform – Activating The Consumers

  • The Danish retail market reform - its objectives and the outlook
  • Releasing innovation in a consumer centric market design - Danish experiences so far
  • Disrupting the traditional roles and responsibilities in the market – What are the key elements for success?
Wed 16 Nov 11:30 to 11:50
Speakers: 

Eero Ailio

Deputy Head of Unit Retail Markets Coal & Oil
DG Energy, European Commission

Translating Insights into A Regulatory Framework

To be announced

Wed 16 Nov 11:50 to 12:30
Speakers: 

Marcus Merkel

Senior Advisor to the Board of Management
EWE NETZ

Eero Ailio

Deputy Head of Unit Retail Markets Coal & Oil
DG Energy, European Commission

Frederic Gastaldo

Co-Founder and CEO
Swisscom Energy Solutions AG

Varena Junge

Business Development Manager
LichtBlick SE

Ozler Yunus

Partner, Energy
EY

Panel: The New Market Design

The question is how to design a market that is a lot more decentralised, a lot more variable and flexible, a lot more diverse – and yet as reliable as before. What rules must be in place to ensure system stability and energy access for all whilst enabling innovation and consumer choice for this new market? 

Moderator: 

Executive Director
Smart Energy Demand Coalition
 
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