One of the great challenges faced by the European countries today is achieving environmental sustainability while maintaining their economic growth. This is one of the key objectives of the European Union as well, but the consequences of climate change and the growing demand for energy and resources are challenging this objective. It is now time to move towards an energy and resource sustainable reality. How are we going to boost sustainable consumption and production? How do we help the end consumer in making informed choices? What kind of innovative technologies will help us achieve an environment friendly future?