The process of repositioning the Grupo ENEL brand
The process of repositioning the Grupo ENEL brand
Presentation Date:
Tue 15 Nov 16:15 to 16:30
Description:
- Reasons to take on this project and fundamental elements during the long phase of analysis and design
- The selection of the Open Power concept: motivations and essential content
- The complex development and implementation process of the new brand: obstacles and advantages
Presented in Session:
Speakers:
Head of Communications Iberia
ENEL
Alberto Fernández Torres (Madrid, 1955). Bachelor's Degree in Economic Science from the Complutense University of Madrid and a...