Across Europe the retail markets are in a state of flux. Technology is enabling a better service for end consumers, but it also opens up opportunities for customer engagement and new services. With these opportunities new players enter the market, next to traditional retailers. We now also have aggregators and cross industry brands competing for the trust of energy customers.
The greatest challenge in creating value for consumers is to connect and communicate with them in a meaningful way. Brands that will be welcomed in the smart home are first in line to provide new consumer services. Branding is not about a logo or the "look and feel", it is about starting a real conversation and listening to consumers.
New energy partnerships are starting to be the norm in response to progressive smart grid policy and the rise of the active, energy-conscious users.
These partnerships are symbiotic. By diversifying their offer through integrated energy solutions (storage, solar, micro-grids, virtual power plants), utilities respond to customers's needs of more choice and grid-independence.
By offering unique energy partnerships to utilities, Nest Labs, an Internet of Things leader in the connected home, is revolutionizing customer engagement in North-America
Customers here we come! - EV Carmakers and Utilities join forces
Electric vehicles are here to stay and will speed up the need for renewable energy. The question isn’t any more if, but how fast the adoption will take place towards 2025.
The mass introduction of electric cars and connected mobility changes customer drivers and offer total new business perspectives to both carmakers and utilities. Collaboration will take place by value networking.
Eneco’s e-Mobility strategy to embrace the electric mobility future alongside with carmakers, mobility providers, IT and utilities introducing outstanding new services to meet customer needs in the future.
Airbnb is now the largest accommodation provider in the world - overtaking Hilton and Marriott. Uber is valued at over $60billion - more than UPS and United Airlines. Disruptors are impacting every industry.
What are the consumer trends that are priming the market for disruption? What are the commonalities that Disruptors apply when building their brands and the intimate connections with their customers?
Most importantly, what can we learn from them, what marketing strategies and tactics can we use to preserve and renew the legacy of your longstanding brands and our business? What can we do to accelerate and leverage the opportunities that customer-centric digital marketing offers?
Session Introduction - How to Design a Retail Market in Flux
This session will be looking at regulation, taking a system perspective. Clear is that the retail market is going to look different: New services, new technologies from solar self-generation over batteries and electric vehicles to IoT-driven appliances, new customer interaction, energy flowing bottom up as much as it flows top-down. Not only the activities will change, also the values. The notion of stable kWh prices as the only determinant (alongside grid charges and taxes) will no longer hold. Unless you buy hedging, power prices will be zero at times, but could be significant at scarcity moments.
Lessons Learned for a New Market Design from the Telecommunications Industry
Drawing a parallel between the Energy and the Telecommunications Industries, this presentation will show that disruption is in effect unstoppable, and that a new market design requires the creation of an incentivizing environment from the Regulator.
Finally, we’ll see how the OTT tiko is the result of the successful transformation of the Telecommunications Industry, and what it took for it to now bring innovation to the Energy actors.
The question is how to design a market that is a lot more decentralised, a lot more variable and flexible, a lot more diverse – and yet as reliable as before. What rules must be in place to ensure system stability and energy access for all whilst enabling innovation and consumer choice for this new market?
Providing electricity to a point of connection is something very different from providing services to a family living in a home. What are successful strategies that change the traditional engineering focus in a consumer focused culture? How can utilities recruit, acquire or partner with new talents that already have this mindset? And what is innovation worth actually?
Session Introduction - Services as the New Business Model
The traditional business model of energy delivery is changing to a business model that has services at its core. Which elements of the value chain will generate revenue? And what other services can utilities offer successfully? Let's look beyond possible service propositions in the energy sector.